Ipswich Town have announced price rises of up to 14% on season tickets ahead of the 2026/27 season. The increase has been announced without any accompanying statement to explain the price rise and without consultation with fans about the increase.
We are not naive to the fact that modern football is a business and we recognise that significant investment has played a part in the success the club has enjoyed in recent seasons. However the increase comes on top of a similar price rise for the current season, meaning prices have risen by roughly a quarter across the last 2 years. Overall, prices for season ticket holders have increased by close to 50% since Gamechanger took over.
The price rises disproportionately impact loyal fans who were attending in numbers as the club sank to new depths in League 1. At the point that the new ownership came in, it was largely these fans who were keeping the club alive after years of moribund ownership under Marcus Evans.
Hard-working supporters have had to endure big increases in the cost of living over the last 5 years.
While we recognise that inflation increases costs for the club, the rise in season ticket prices since Gamechanger took charge is double the rate of RPI over the same period.
It is extremely disappointing that the club has not explained the significant price rise and has given fans paying by direct debit a meagre four day window to decide whether to cancel their season ticket, a “take it or leave it” approach when fans don’t even know what division we will be playing in.
We are aware that some fans are reluctantly having to make the decision to give up their season ticket due to these increases, and the blame for this has to lay with the leadership at the club.
We do not want to see Ipswich Town following the model of other clubs in pricing out loyal season ticket holders so that they can generate greater revenue through matchday sales. The “matchday experience” model becoming prevalent in the Premier League is not fit for a community club like Town, which saw attendances well over 20k even when languishing in the third tier.
We ask fellow fans who are unhappy with the price increases to contact the club and make their voices heard.
We say no to above inflation price rises for season ticket holders and ask the club to explain key decisions to the fans.
Notes
- Price increases of up to 14.29% have been announced for the 2026/27 season.
- A number of U19 season tickets in the West Stand have increased in cost by 51.11% since the 2022/23 season.
Bobby’s vision is a fan led initiative of Ipswich fans seeking to honour Bobby Robson’s famous quote about football.
What is a club? Not the buildings or the directors or the people who are paid to represent it. It’s not the television contracts, get-out clauses, marketing departments or executive boxes.
It’s the noise, the passion, the feeling of belonging, the pride in your city.
It’s a small boy climbing up stadium steps for the very first time, gripping his father’s hand, gawping at the hallowed stretch of turf beneath him and, without being able to do a thing about it, falling in love